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1 in 5 Americans Consider Themselves Early Tech Adopters
Marketing Charts While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on,...
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In B2B Email Subject Lines, Some Keywords Work Better Than Others
Marketing Charts B2B email marketers: writing a business-themed email? Use terms such as “money,” “revenue,” and “profit” in the subject line, and avoid words such as “ROI,” “asset,” and “industry.”...
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Mobile Perceived as Most Disruptive Media and Marketing Trend
Marketing Charts A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see...
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Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation
Marketing Charts While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012, per results Please login or create an account in order...
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Few Large Companies Use Clear Metrics to Link Social Activities With Biz...
Marketing Charts While 61% of large companies (with more than 1,000 employees) agree that their social strategy is connected to business goals and outcomes, just 34% say there are clear metrics used...
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26% of Americans Own a Laptop, Smartphone, and Tablet
Marketing Charts The rapid increase in smart device penetration in the US means that 26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet, up from 10% in 2011, per...
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Content Marketing Efforts Are Becoming More Focused on Lead Gen
Marketing Charts Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy, according to Please login or create an account in order...
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Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding
Marketing Charts More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective, according toPlease login or create an account in order to access this...
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Lead Gen Said Top Objective – and Challenge – for B2B Digital Marketing Programs
Marketing Charts Lead generation ranks as the top objective for B2B companies’ digital marketing programs, according to a study released today by Webmarketing123. Presented with a list of 6 objectives,...
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2014 Marketing Budget Plans, by Channel
Marketing Charts 9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to a recent survey from StrongView (formerly StrongMail)....
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